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Eating in moderation is a noble goal. Too bad most people suck at it.

What does it mean to “eat in moderation”? We must define it if we’re to practice it properly. The definition varies widely depending on what beliefs someone has about nutrition, but here’s a simplified answer that’s void of stupid nonsense (calling any food group “evil” or “forbidden” or claiming one macronutrient is solely responsible for fat gain) and harmful dichotomous thinking (labeling foods good/bad):

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“I like getting stronger with squats, but they don’t work my glutes,” she said.

She went on to perform a set of barbell squats and my initial assumption was correct: she wasn’t squatting correctly. That is why she thinks “squats don’t build glutes.” It wasn’t the exercise that was the problem; it was her execution of the movement that was at fault.

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A patient taking part in an experiment is told her new medication may have symptoms such as nausea, stomach pains, and loss of appetite. Four weeks later when she revisits her doctor for a checkup she complains of nausea, stomach pains, and loss of appetite. “The side effects from this medication are terrible,” she groaned.

When the doctor reports that the “medication” she’s been taking are just sugar pills, she’s silent in disbelief.

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What the heck — I only added 5 pounds to the bar! Why does it feel so heavy?

Maybe you’ve done it — added a mere 5 pounds to the bar, lifted it for a few reps, racked the bar and immediately checked the plates. Surely you did the math wrong and added more to the bar than just 5 pounds.

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The goal of fat loss isn’t (usually) the problem. It’s the mindset that often evolves from a seemingly never-ending fat loss pursuit. Fat loss isn’t executed as a simple objective, structured process that lasts for a designated time — it gradually morphs into a definitive, emotionally-fueled, all-consuming infinite lifestyle.

This unrelenting, long-term focus on fat loss is brutally effective for one thing: making women chronically dissatisfied with their bodies.