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What was the last book (or article) you read that was extremely helpful? It struck a chord and you finished it feeling like you had a solid plan. You felt confident and, finally, knew exactly what to do going forward.
At first you felt unstoppable, armed with this new plan and information. Then not too long after, it’s like you forgot everything. All the value you initially attained from the book vanished. The momentum that started to accrue halted.